Shahzad Younas’s Muslim app that is dating 15,000 couples meet and obtain hitched. He informs Amelia Heathman about contemporary love
- Amelia Heathman
- Thursday 25 July 2019 13:59
The expression goes: ‘Muslims don’t date, we marry’, ” claims Shahzad Younas, creator and CEO regarding the Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail from the mind. If I’m fulfilling a woman, we’re both thinking, is this individual wedding product? ”
Muzmatch is actually dubbed the Muslim Tinder but Younas is certainly not therefore satisfied with the contrast.
It makes use of some typical dating-app structures, such as for example swipes and likes, but rather of concentrating on casual hook-ups it’s all about assisting Muslims find anyone to marry.
Numerous Muslims are required to marry young and also to somebody for the exact same faith. Options include dealing with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a suitable partner. So that it had been back 2014, after hearing their buddies swap tales about dating battles, he made a decision to produce an app that will make the dating process more “halal” — acceptable in religious legislation.
Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the room. 6 months after starting, the software had produced its first marriage.
“A few got in contact to state ‘thank you, we got hitched due to your app’. I happened to be like, OK, this is certainly real, ” he said. The outcomes talk on their own: Muzmatch has one or more and a half million people plus some 15,000 couples ‘ve got married after fulfilling upon it.
It produced title it me you’re to locate? For it self away from Muslim community because of an advertisement campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, is” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors. https://hot-russian-women.nets
Younas won’t mention who, but claims they have been turned by him straight straight down every time. “We’re on an objective to change how Muslims around the world think of marriage, to get married. ”
Lots of work switches into making sure Muzmatch is just a safe room for Muslims to chat and satisfy on line. In 2016, the working platform introduced selfie verification to make sure everyone else in the application is who they state they are. The organization features a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations from the software, such as for instance a relative, as per an Islamic principle that whenever unmarried gents and ladies chat a party that is third show up. Users may also guarantee they’ve no profile image to their account or details such as for instance their complete name, so they could be as personal online as you are able to. “It’s about comprehending that Muslims are incredibly diverse so we don’t like to force individuals down a road that is particular. We should end up being the safe room and offer top-level privacy to your users, ” says Younas.
Security is vital for any other reasons.
“We get lots of EDL kinds and people that are right-wing you plenty of abuse — putting up Bin Laden photos and all sorts of that variety of stuff, ” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means. ” In the upside, Muzmatch comes with non-Muslims registering since they’re interested in the faith, such the 50-plus guy whom transformed into Islam after fulfilling someone regarding the software. “The individual tales are quite pressing. We’re wanting to tread that line of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it. ”
So what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the next phase is to carry on to boost the software as well as its features, and expand the group and its own reach. “Purely on a figures foundation, one-fifth of the world is Muslim, ” claims Younas. “On top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We glance at that, and we’ve not really produced dent. ”
The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.
“Shahzad has plainly made a thing that individuals want, ” states Tim Brady, a partner at Y Combinator. “He is really a resourceful creator whom is hearing their users plus in the procedure is promoting an excellent solution for the Muslim community, in a manner that main-stream organizations have neglected to do. “
Beyond bringing individuals together, Younas additionally really wants to alter attitudes when you look at the Muslim world to ensure marriage is approached in a contemporary means. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it is like a clear, non-taboo action to take, ” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time to allow them to get caught up. ”